Known as the Branded Label with the overprinted Boots Logo design. Originating from Boots the chemist, wanted to be able to promote sales and increase revenue from greeting cards. To do this they offered a 1st class stamp in the form of a sheetlet at the same time as the card was purchased.
These labels went through a series of reprints at a later date appearing without the Boots branding on them, the text and brand was instead printed on the cellophane wrapping in the area where the label was placed. The sheets exist from different printings and printers, they also have differences in fluorescence, roulettes and elliptical perforations.
Stamp Show & Advertising Overprints
A British stamp dealer realised that the space surrounding the stamp on these labels could be used to create souvenir sheets by applying certain text and logos. overprinted to publicise philatelic events and stamp dealing / collecting associations.The overprinted sheets soon became very popular with collectors and were sought after. As a result they are now a new Machin collecting phenomena and are collected by many specialists.